For a growing brand like Bedell Guitars®, it's all about connections to spread the word. That's why Bedell is proud to announce the addition of industry veteran Lou Vito as Artist Relations Representative, a move that shows the brand's deep commitment to strengthening ties to pros as well as everyday consumers.

Vito's twelve-year career includes stints with Gibson Guitars and Fender Music prior to starting his own independent artist relations firm. "We're so excited to have Lou on board," commented Tom Bedell, designer and creator of Bedell Guitars, a division of Two Old Hippies. "We feel we've taken all the steps to perfect a premium brand of guitars, and Lou brings the final part of the equation by getting well-known artists in the same room as our instruments so they can see and hear the difference."

Vito is also known for his extensive work in product placement in the television and motion picture industries; a credit to his vast network of industry connections. He has had credits in feature films such as "School of Rock" starring Jack Black, pop music, Emmy-winning TV series and live musical stages around the world. Vito also sits on the editorial board of guitar industry bible, The Tonequest Report.

"I'm excited to be on board with Bedell Guitars," said Vito. "These are amazing hand-crafted instruments that really sell themselves. Once I get them in the hands of an artist, the rest is easy. You don't have to sell perfection."

The addition of co-hippy Vito will further Two Old Hippies' mission of producing quality guitars at attractive price points to consumers while offering higher margins for dealers. For more information, visit www.twooldhippies.com, www.bedellguitars.com or www.greatdivideguitars.com.
 

Bedell Guitars is a division of Two Old Hippies™.
About Two Old Hippies:  Tom and Molly Bedell are the two hippies behind Two Old Hippies. While Tom actually launched Bedell Guitar Company 40 years ago, his career swerved off the musical path first by way of a political consulting business then by building his family's fishing tackle business into a successful worldwide brand. Today, Tom and Molly have returned to their musical roots and are sharing the spirit of Peace, Love & Rock 'n Roll through two guitar brands - Bedell Guitars and Great Divide Guitars - and their 2OH line of clothing and accessories.